Your Last Post: Make.com Social Media Automation

Hey there! Let’s be real for a second. The internet never sleeps, and if you want to build a personal brand or grow a project, your presence online needs to be constant. But honestly? Social media is exhausting. It is one of the easiest ways to connect with people, yet it drains so much time. You have to think of an idea, draft the content, design an image, and then—the most boring part—log into every single platform to hit “publish.”

But what if I told you that you could automate this entire chaos? Imagine having a digital robot that reads a news link you found, writes a perfect post for LinkedIn, a witty tweet for X, and a catchy caption for Instagram, generates a custom AI image, and posts it all for you. Sounds like sci-fi? It’s not. It’s make.com social media automation.

In this deep dive, we are going to build a system where you drop a link into a spreadsheet, and AI does the rest. We are talking about a full-blown Minava.org style tutorial that takes you from zero to hero. Ready to reclaim your time? Let’s get automating.

Why Manual Posting is So 2020

Before we jump into the technical wizardry of make.com social media automation, let’s understand why this is a game-changer. Most creators burn out because they spend 80% of their time on logistics and only 20% on creativity. By setting up a google sheets to social media automation workflow, you flip that ratio.

You essentially become the editor-in-chief of your own media company, where the writers and publishers are AI agents. If you are interested in the engineering side of this, check out our Generative AI Engineer Roadmap to see how deep this rabbit hole goes.

The Tool Stack: What We Are Using

To pull off this magic trick, we need three main ingredients. Don’t worry, no coding is required, just some clever connecting.

• Google Sheets: This will be our trigger. It acts as the “brain” where we dump our ideas or news links.
• Make (formerly Integromat): The glue that holds everything together. This platform allows us to build the make.com social media automation logic visually.
• OpenAI (API & Assistants): The creative engine. We will use this as our openai social media post generator to write text and create images via DALL-E 3.

Pro Tip: Make.com offers a free plan that is perfect for getting started. However, if you are serious about scaling, their pro plans offer more operations.

Step 1: Setting Up Your Content Hub (Google Sheets)

Every great automation starts with a trigger. For our google sheets to social media automation pipeline, we need a place to input data.

1. Go to your Google Drive.
2. Create a new folder named “Automations” (keep it organized!).
3. Inside, create a new Google Sheet named “News and Ideas”.
4. In the first row, create headers. You really only need one main column: “News URL” or “Topic”.

That’s it. This sheet is where you will paste a link to an article you want to share. The goal is to have the AI read this link and create unique content for every platform.

Step 2: Configuring Make.com

Now, head over to Make. If you haven’t signed up yet, do it now using your Google account. Once you are in, click on “Create a new scenario.” This is your canvas for make.com social media automation.

Connecting the Sheet

Click the big purple plus button and search for Google Sheets. Select the trigger called “Watch Rows”.

• Connection: Connect your Google account.
• Spreadsheet: Select the “News and Ideas” sheet you just made.
• Limit: Set this to 1. Why? Because social media platforms hate spam. If you paste 10 links at once, you don’t want to blast 10 posts instantly. Processing them one by one keeps your account safe.

Once set up, you can right-click the module and choose “Run this module only” to test it. Make sure you have a sample URL in your sheet to test!

Step 3: Building the AI Assistants (The Secret Sauce)

Here is where most people get it wrong. They just ask ChatGPT to “write a post.” But for true make.com social media automation, we need *context*. We are going to use the OpenAI Playground to create specific “Assistants” for each platform.

This transforms a generic openai social media post generator into a specialized marketing team.

Creating the LinkedIn Assistant

1. Go to the OpenAI Playground and select “Assistants” on the left.
2. Click “Create”. Name it “LinkedIn Expert”.
3. Instructions: Use the prompt generation feature in Playground. Tell it: “You are an expert social media manager. Convert the provided URL or news topic into a professional, engaging LinkedIn post. Maintain a professional yet accessible tone.”
4. Model: Select gpt-4o-mini. It is powerful, fast, and much cheaper than the full model, saving you money on API credits.

Creating the X (Twitter) Assistant

Clone your LinkedIn assistant but change the prompt. This is crucial for effective make.com social media automation.

• Name: X / Twitter Expert.
• Instructions: “Convert the input into a short, punchy tweet. Use a hook, and keep it under 280 characters. Add relevant hashtags.”

Repeat this process for Facebook and Instagram, adjusting the “personality” of the AI for each platform (e.g., more visual focus for Instagram).

Step 4: Connecting AI to Make

Back in Make.com, add a new module next to your Google Sheet.

1. Search for OpenAI.
2. Select “Message an Assistant”.
3. Connect your OpenAI account (you will need to add about $5 of credit to OpenAI for the API to work—it’s super cheap per run).
4. Select the “LinkedIn Expert” assistant you created.
5. Message: Map the “News URL” column from your Google Sheet here.

Now, when a new row appears in Sheets, Make sends the URL to the Assistant, and the Assistant writes the post. But wait, we want to post to *everywhere*, right?

The Router: Multitasking Magic

To achieve comprehensive make.com social media automation, we need a Router. This tool splits your workflow into multiple paths.

Place a Router after the Google Sheet module. Now, create four branches:

• Branch 1: OpenAI Assistant (LinkedIn) -> LinkedIn Post Module.
• Branch 2: OpenAI Assistant (X) -> X Post Module.
• Branch 3: OpenAI Assistant (Facebook) -> Image Generator -> Facebook Post Module.
• Branch 4: OpenAI Assistant (Instagram) -> Image Generator -> Instagram Post Module.

Speaking of complex workflows, if you find Make a bit overwhelming or expensive, you might want to look into n8n. We have a great n8n Crash Course that explains an open-source alternative. You can even learn about free n8n hosting here.

Step 5: Visuals and Image Generation

Text is great for LinkedIn and X, but for Facebook and Instagram, you need visuals. We can automate this too using the openai social media post generator capabilities for images.

In your Facebook and Instagram branches, add an OpenAI module called “Generate an Image (DALL-E 3)”.

The Prompt: “Create an engaging image relevant to this social media post: [Map the text output from the previous AI Assistant step].”

This ensures the image perfectly matches the caption the AI just wrote. It’s seamless make.com social media automation at its finest.

Step 6: Configuring the Social Platforms

This is the part where you need to be careful with permissions. Let’s break down the tricky ones.

LinkedIn

Add the LinkedIn module “Create a Text Post” (or Image Post). Connect your account. It’s straightforward. Map the text from the OpenAI Assistant to the content field.

X (Twitter) – The Tricky One

To automate X, you can’t just log in. You need to access the Twitter Developer Portal.

1. Create a project in the developer portal.
2. Set up “User Authentication Settings”.
3. Important: Select “Read and Write” permissions.
4. Copy the “Callback URL” provided by Make.com and paste it into Twitter settings.
5. Generate your Client ID and Client Secret.

Back in Make, paste these credentials. Now your make.com social media automation has permission to tweet for you.

Facebook & Instagram

For Meta platforms, you generally need a “Business Page” or “Professional Account.” You cannot automate posts to a private personal profile easily.

• Facebook: Use the “Create a Post” module for Pages. Select your specific page (e.g., “My Business Page”). Map the text and the Image URL from DALL-E.
• Instagram: Ensure your Instagram is a “Business Account” connected to a Facebook Page via Meta Business Suite. Use the “Instagram for Business” module in Make. Map the Image URL and the Caption.

Step 7: Scheduling and Testing

Once everything is connected, click the clock icon on the “Watch Rows” module. Instead of running every 15 minutes, you can set a custom schedule. Maybe you want your google sheets to social media automation to run every Monday, Wednesday, and Friday at 10:00 AM.

The Test Run:

1. Paste a link (e.g., an article about AI jobs) into your Google Sheet.

2. Hit “Run Once” in Make.

3. Watch the bubbles turn green.

4. Check your social profiles.

If you see a new post on LinkedIn, a tweet on X, and image posts on FB/Insta, congratulations! You have built a fully autonomous media machine.

Why This Matters for Your Future

Look, mastering make.com social media automation isn’t just about being lazy. It’s about leverage. In the digital economy, those who can multiply their output without multiplying their effort win.

By using a robust openai social media post generator integrated with Sheets and Make, you ensure that your brand stays alive even when you are busy studying, working, or sleeping. You are moving from being a content creator to a content architect.

If you found this guide helpful, don’t forget to explore our other resources on automation. Whether it is our AI roadmap or our guides on n8n automation, we are here to help you navigate the tech future.

Summary of the Workflow

To wrap it all up, here is your cheat sheet for this make.com social media automation setup:

• Input: Google Sheet (New Row with URL).
• Trigger: Make.com watches for new rows.
• Processing: Data flows into a Router.
• Creation: Four parallel OpenAI Assistants generate platform-specific text.
• Design: DALL-E 3 generates images for visual platforms based on the text.
• Output: Make publishes to LinkedIn, X, Facebook Page, and Instagram Business.

Now, go build this! And if you run into trouble, check the FAQ below.

Frequently Asked Questions (FAQ)